![]() ![]() Most growth-hacking strategies borrowed from the tech industry simply don’t apply well to fiction. Book PR firms have an abysmal track record. I read about 50 books a year, and I don’t think I ever bought a novel because of a banner ad. ![]() But technology-driven changes within the industry are forcing authors to become ever more involved with marketing their books, whether because they’re self-publishing or because their publisher demands it.īut novels are not a straight-forward product to promote. Historically, many authors outsourced their marketing to publishers along with other responsibilities like printing and distribution. It’s often seen as outside of our purview, and some look down on those who aggressively market their own work, seeing promotion as a corruption of the creative process. ![]() Marketing is a fraught subject among novelists. In this guest post, indie author Eliot Peper explains how he tried it out, and what the results were. Advertising on Amazon (via Amazon Marketing Services) is not “new”, however, it is still, largely, an untapped resource for authors. We covered Product Hunt Books when they launched. At Reedsy, we like to stay on top of new marketing opportunities for authors. ![]()
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